Marketing Research using Scientific Tools

(Pictures)

Research

Me workingThis image explains the areas of excellence that Oak Ridge National Laboratory specializes in. I stand in the middle as the liaison between the two areas; taking scientific tools to aid with entrepreneurship.


Oak Ridges Philosophy of Excellence

The research that was conducted is a combination of business and science. How can we use scientific tools like Geographic Information System, to aid with the advancement of Economic Development .

The business plan that was developed consists of starting a non profit youth organization center that is geared towards helping children with computer literacy.

Methodology


This image explains the areas of excellence that Oak Ridge National Laboratory specializes in. I stand in the middle as the liaison between the two areas; taking scientific tools to aid with entrepreneurship. Marketing Analysis:
Construct Business plan
Research information
Research competition
Find Business locations

Business Info:
Gather Data
Create Spreadsheet
Coordinate locations with proper scaling

GIS Tool:
Import Data into ARCView GIS tool
Manipulate graph to analyze marketing demographic/geographic information

EVEREST Display:
Transform data to Exploratory V isualization Environment for REsearch in Science and Technology.
View data on large scale

Conclusion

Viewing business related data through scientific tools is more efficient, than looking at piles and piles of Excel sheets and/ or databases. The maps, charts and grids are more readable, and can also organize large amounts of information and interpret a better understanding of large scale data. Below is 2 images; one that shows an Excel file of over 1300 centers, and that image interpreted by a graph and displayed on the power wall.

Compare

Excel worksheet

EVEREST view

Working with over 1300 lines of data can sometimes be hectic.